Searching Engine Optimization and Using YouTube

I know that Google is the most popular search engine by far.  I also know that Google has many different algorithms that it uses to figure out what websites are important enough to show on the SERPs.  If you hire the best SEO company and ask them or do a lot of research on your own, you’ll quickly see what I’m talking about.  From research and experience I also know that Google can penalize sites for trying to manipulate the search results.  Now, Google owns YouTube, and I see a lot of YouTube results in Google’s SERPs.  So I believe that Google is unwilling to penalize YouTube even in the wake of so many algorithm updates.  It’s almost as if YouTube is immune to algo updates.

Well instead of sulking and hating on Google for monopolizing the internet, you can use this to your advantage whether you’re a business or just a website owner looking to make some money off of some traffic.  Maybe YouTube results are favored by Google, but YouTube is a free site that you can use to post content and market your website.  Make your own YouTube videos about relevant things in your niche.  Maybe even just talk about your topic and give advice.  Use keywords in your YouTube description and tags and link to your website to create more backlinks which will in turn help your search engine optimization efforts.  If your video is compelling and useful, you will find that your video should rank fairly easy for many keywords.

You don’t even have to show your face in videos for them to be good.  You can do voice overs while you show a presentation on the computer screen.  As long as the information is useful it will be good.  Having said that I believe if you do put yourself out there and get on film your video will be more powerful.  If people can relate to you, even about things you may think are embarrassing, then they will trust you and be more likely to interact with your content.

So either way, put yourself out there or not, you need to take advantage of the fact that YouTube videos are quite easy to rank and are a free way to market your website.  Once I started making 2 to 3 minute videos for my most important posts, they got a huge SEO boost.  If the video ranks well, the page it links to should rank well also.

Not to mention you will be getting direct traffic from YouTube itself from people searching and finding your video.  No matter if you are a business owner, entrepreneur or webmaster of any kind it is a win win that you should be taking advantage of.

Why Does Anchor Text Matter?

In April of 2012 Google released an update to their algorithm known as the penguin update.  Google realized a SEO company, well okay, most SEO companies… were trying to manipulate search rankings by using the anchor text of backlinks.  Anchor text was a key to Google knowing what sites were relevant to what topics.  Before this update marketers would put whatever keyword they were trying to rank for in the anchor text.  This is not natural, when people link to other websites they use keywords as anchor text about 30% of the time; if that.

The trick is to make your anchor text seem absolutely natural.  What are some anchor texts that people do use when they are actually trying to link a reader to more content?  They use terms like ‘click here’, ‘read more’, ‘check this out’ and sometimes the actual URL of the site.  One thing I am sure of as I progress in SEO is that Google’s algorithm is trying to evolve into something that thinks like a natural person would think.  This makes things hard, and easy.

It is easy because we are people, we are thinking humans, so we should know what another thinking human would do.  It is difficult however, because we are trying to manipulate the search results.  So by putting myself in the eyes of someone who would be natural writing and linking, I make anchor text with a pattern.  About 33% is with keywords, about 33% is with the URL and about 33% is with generic phrases like ‘click here’.

This causes my instinct to worry because what edge will this give me above the competition?  My edge is that I have a natural link and anchor text profile that will outlast any algorithm update that can be released.  This means that some sites may outrank me for a short temporary period of time, but my sites will always outlast them because next time an update hits they will back to the drawing board.

Your anchor text is a small part of your Search Engine Optimization, but it can be a red flag to search engines if done wrong.  Make sure you build links or that your SEO services are building links, that are high quality and sustainable with diverse anchor links just like people would create who are naturally linking to your content.

Don’t be like me and waste time trying to get to number one by the end of the day.  That idea doesn’t work, never has worked and never will work.

Using Blog Comments to Receive Backlinks

One of the ways I have created backlinks to all my websites is by posting blog comments, this is a services provided by many SEO companies.  This is a very easy thing to do once you get good at it, and you will get good at it by listening to how I do it successfully and how I used to do it wrong.  I have made a lot of blog comments and I have also wasted a lot of hours thinking I was going to get backlinks only to find out my comments did not get approved.

The other thing I did wrong was post comments in the wrong places.  Half the comments that did get approved didn’t really matter anyway because they were posted to blogs that were not relevant to my niche and keyword.

The first thing to know about blog comments as they refer to search engine optimization (SEO) is that they are only a tool in the big scheme of things and are not a complete plan.  SEO is no longer about the amount of link building you can do but more about the quality of the sites linking to you and how relevant they are to the term you want to rank for.

So at first I made as many blog comments as I could.  I wrote things like ‘nice post, can’t wait for the next one’ or ‘good read, you really know your stuff’.  Then I would put my keyword in the ‘name’ box so it would become my anchor text.  Well, in real life no one’s name is ‘how to groom your dog’.  So if my lame comment ever did get approved the search engines would figure out very fast that I was trying to manipulate the search rankings.

After I figured out that what I was doing was too obvious to search engines I started to clean up my comment posting technique.  Now I realize I actually need to read the article before posting so I can think about it and contribute to the conversation in a positive way.  I also leave a real first name in the name box and don’t worry so much about anchor text.  Anchor needs to be diverse, search engines caught on that this part of the algorithm was being manipulated and they updated.

I also make sure that the article and site are relevant to the terms I am trying to rank for.  If they are not relevant my time is wasted because search engines will not count these links as valuable when ranking for my desired keywords.  So comment posting can still be an effective way to create backlinks, especially on new sites that need to get indexed.  Just remember to keep things sincere when you post and post on relevant websites.

Should I be Using Software for SEO?

Hi and welcome to my blog.  Here I will be covering all of my ventures in search engine optimization (or SEO).  My first post is about using software to accomplish professional SEO services.  When I first started learning about search engine optimization and how it affects websites, I read a lot about SEO software like SEO Moz to do different things related to SEO.  It was tempting to purchase software that I knew was being used by successful marketers.  I held back, I knew that I needed to figure out how the internet and SEO worked manually before I started to dabble in software.

Once I spent some time learning SEO I couldn’t resist any longer, I purchased my first SEO software.  The software was called scrapebox.  This is very powerful SEO software that can be very beneficial.  It works by scraping the internet for keywords and blogs that you can use to post comments on.  It even goes one step further and actually does the posting for you.  With this software you can make thousands of blog posts in a relatively short amount of time.  It is a very useful tool if used right, and in the wrong hands, it can be used for a lot of poor practices and spam.

There are some downfalls to using scrapebox and any software for that matter.  First of all you are essentially posting spam.  This means you need to have private proxies or else your IP address would be banned from posting in 2 seconds.  Having private proxies cost about 18 dollars a month, if you’re making money then this is no big deal.  The other thing is that using scrapebox for commenting is only good for your tier 2 or 3 links in the current state that SEO is in.  Posting this many comments linking to your money site would be an instant red flag and get you penalized.

So for me I stopped using software altogether.  If I want to blast tier 2 or 3 links with blog comments I can outsource it cheap enough and don’t have to worry about a recurring monthly fee for private proxies.  As for scraping for blogs and such it is still a good tool but I can get just as good of results using operators in a Google search.

The fact is that using software is not a sustainable way to create backlinks nor as well respected.  If you want to be in the search results in the future you are going to have to create compelling content and figure out how to share that content naturally. Use video, podcasts and social media.  The thing is, if you really believe your content is compelling (which you should), than eventually you will find a successful way to gain an audience with repeated effort and time.